Being Flogged to in Multiple Tongues

Well, I never would have guessed, even five years ago, that my Web-based mail program would be showing me ads in...Hindi. But अब मैं हिंदी में advertisement पढ़ सकता हूँ. The first one? हवाई टिकेट, correlated with an article on India's reintroduction of Jumbo passports forwarded from the Deccan Herald. (Well, I hope all that came out right. My fonts are fscked.)